Executive Marketing Guidance & Strategy Without the Corporate Price Tag
Gain the clarity, direction, and accountability of an experienced corporate marketer in your back pocket. We help you refine your offers, streamline your client experience, mentor your marketing team and lead your business with total confidence.
What got you here won't get you to your next level.
When you're building a business, there comes a point where working harder isn't the answer. To cross the gap from $100k to $200k and beyond, you need strategic clarity.
Drawing on years of change management and corporate marketing experience, I act as your strategic co-pilot. We cut through marketing noise, refine your service delivery, align your team, and map out clear, actionable steps to scale sustainably.
90-minute Strategic Roadmap Session
A step back to assess your business goals and how your positioning, online presence and marketing is (or isn’t) working.
Pre-call business audit questionnaire.
90-minute intensive strategy Zoom call.
Full call recording + written Action Plan Roadmap delivered within 48 hours.
Investment: $450
Fractional Marketing Advisor
Ongoing executive mentorship, team alignment, change management guidance, and internal communications support.
2 x 60-minute strategy sessions per month.
Direct Voxer / Slack /WhatsApp messaging support (Mon–Thu) for real-time feedback on marketing, launch copy, or business decisions.
Contractor & Team Review: Feedback on work submitted by marketing team, VAs, copywriters, or ad managers.
Change Management Guidance: Systems onboarding and internal workflows as you hire and expand.
Internal Communication Support: Assistance with communications, messaging and support around change.
Investment: $1,800 per month | 3mth minimum
-- structured to your needs
Team Oversight & Mentorship
Give your business an extra boost with more than just the essentials.
60-minute session per week
Direct Voxer / Slack /WhatsApp messaging support (Mon–Thu) for real-time feedback and support.
Provide leadership guidance and support to your marketing team
Provide mentorship to younger marketing team members and assistance to help them level up.
Investment: $2,250 per month | 3mth minimum
-- structured to meet your team’s needs
High-impact areas we tackle together
Executive & Marketing Team Support
Support and mentorship to keep everything on track, compliant, and working towards business goals.
Client Experience & Marketing Alignment
Ensuring your message, website, social content, sales calls, and onboarding and offboarding systems tell a consistent, compelling story.
Delegation & Change Readiness
Transitioning your internal processes smoothly as you hire contractors and step out of daily task execution.
FREQUENTLY ASKED QUESTIONS
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A: A traditional agency executes specific tactics (like running ads or writing blogs), while a full-time executive requires a six-figure salary and benefits. Fractional Advisory gives you direct access to high-level corporate strategy, offer positioning, and guidance at a fraction of the cost. We help you make the right decisions before you waste money on execution that doesn't convert.
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A: Advisory is designed to give you time back, not add more to your calendar. Our bi-weekly calls last 60 minutes, and our Voxer/Slack/WhatsApp support allows you to send quick voice notes on the go when you're stuck on a decision. Rather than spending hours second-guessing your strategy, you get instant clarity so you can move forward immediately.
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A: Yes! Many small business owners use Strategic Advisory while operating as a solo owner. We’ll help you streamline your core offers, set up simple client onboarding systems, and build an efficient marketing workflow. When you are ready to hire your first contractor or VA, we’ll help you structure their tasks so you delegate smoothly.
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A: Think of us as your temporary CMO (Chief Marketing Officer) and team mentor. Instead of you spending hours reviewing drafts, managing project deadlines, or trying to direct tactics you aren't an expert in, we step in to guide your team. We conduct project reviews, provide strategic direction to your copywriters, graphic designers, or VAs, and mentor them on best practices. This ensures your marketing team stays aligned with your high-level business goals while completely freeing you up from managing daily execution.
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A: Anything related to your business growth, marketing alignment, and operations! Common topics include:
Refining service packages and adjusting pricing models.
Reviewing launch strategies, sales page copy, or email sequences.
Setting up client onboarding and offboarding workflows.
Getting objective feedback on contractor work (e.g., reviewing copywriter or designer drafts).
Navigating business pivots and transitioning from solo operator to team leader.
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A: Our Monthly Retainer requires a minimum 3-month commitment. This timeframe ensures we have enough space to implement strategic changes, refine your workflows, and track real business results. After the initial 3 months, you can continue on a month-to-month basis with a 30-day notice to cancel.
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A: The 90-Minute Strategic Session ($450 CAD) is a one-time intensive ideal for solving a single bottleneck, auditing an offer, or mapping out a quick 6-month roadmap. The Monthly Advisory Retainer ($1,800 CAD/mo) is a continuous partnership where we actively guide your business month over month, review collateral, align your team, and provide direct daily access for ongoing decision-making.
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A: That is precisely why we bring enterprise Change Management principles to small business strategy. We don't just dump a list of suggestions on your lap and walk away. Every strategy call ends with a clear, realistic Action Roadmap tailored to your actual capacity. Throughout our month-to-month partnership, we track your progress, help you adjust workflows in real time, and give your team step-by-step guidance so new systems actually stick—ensuring your strategic vision turns into executed reality.
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